Published:  11.10.2017

The Permanto video archive launched by AlfaTV in the spring is now also available via Digita’s hybrid TV service. The hybrid TV service launched by Digita in 2015 combines terrestrial TV and Internet services.

”We are delighted that AlfaTV is making its Permanto service part
of our hybrid-TV offering. Integrating online video libraries with TV
channels is part of the ongoing development of television. It will enable a
more personal and richer television viewing experience,” says Teppo Ahonen, Director, Video Delivery
Services, at Digita.

”AlfaTV’s growing audience figures tell us that our programmes have
wide appeal for television audiences. We wanted to embed our Permanto video
library in a traditional TV channel, so that viewers can watch their favourite
channels regardless of the time of day,” says Jarmo Kalliola, Business Development Director of AlfaTV.  Alfa TV has good coverage and is watched by
95 per cent of all Finnish households.

Icareus Oy is acting as Digita’s technical partner with regard to
AlfaTV’s Permanto service.

Use of hybrid TV
services on the rise

Digita launched hybrid television in 2015; significant market
penetration has already been achieved, with around 160,000 devices connected to
the Digita network. Digita estimates that this will grow to approximately one
million by 2020.      

Unlike smart TV, Digita’s hybrid TV services such as Yle Areena, Ruutu,
the Idols voting application and the Finnish ice hockey league results service
are part of channel content rather than separate applications in a device
memory. This means that, alongside continuously updated services, hybrid TV
enables a range of services to be connected to the programme flow, as well as
interactive advertising.

Media contact:

Jarmo Kalliola, Business Development Director, AlfaTV, tel. +35840 5028890, jarmo.kalliola(at)alfatv.fi

Teppo Ahonen, Director, Video Delivery Services, tel. +358405630299,
teppo.ahonen (at) digita.fi

Established in December
2013, AlfaTV is a commercial television channel providing a wide range of
programmes for the whole family. AlfaTV broadcasts sports, movies,
entertainment, cultural, current affairs, documentary and thematic programmes,
as well as Christian programmes in general.

Digita transmits radio
and television programmes to everyone living in every corner of Finland every
day of the year. We also apply the latest digital technology in order to
develop and offer versatile online television and radio services. In addition,
our service portfolio includes comprehensive IoT services based on our
comprehensive network, as well as world-class Data Centre Services. Our clients
include media companies as well as mobile and broadband operators offering top
of the line content.