Published:  9.6.2016

Keep your remote control handy in June when watching television. R-Kioski, Sanoma and Digita are currently testing a new television advertising solution in Digita’s terrestrial television network.

PRESS RELEASE 9.6.2016
R-KIOSKI, SANOMA, DIGITA

Keep your remote control handy in June when watching television. R-Kioski,
Sanoma and Digita are currently testing a new television advertising solution
in Digita’s terrestrial television network. The test will take place during the
first two weeks of June, during R-Kioski’s soft drink commercial running on the
Nelonen, Jim, Liv and Hero channels. The
special hybrid TV commercial can be seen by viewers in Digita’s terrestrial
television network if they have a hybrid TV receiver. The commercial
enables viewers to use their remote control to order a discount code for a soft
drink to their mobile phone. The discount code can be used on R-Kioskis
throughout Finland.

“In terms of
business and advertising, R-Kioski has always been a forerunner, testing new
concepts. When Digita and Sanoma told us about the possibilities that targeted
hybrid TV commercials offer, we wanted to test the concept with them,” says
Harri Saalasti, Business Manager of R-Kioski. “As an advertiser, we are naturally interested in seeing the
overall impact a commercial can have, from viewer counts to cash flow,” Harri Saalasti adds.

“Advertisers still
rely on TV commercials, as studies have shown it is an efficient way to
increase sales and create an image. It is great to be able to participate in
developing television advertising further and to offer new solutions to
advertisers in Digita’s terrestrial television network,” says Ilkka Antikainen, Sales Group Manager from Sanoma.

“TV advertising is
very efficient in linear television, not only for increasing consumer awareness
of services, but also as a tool for tactical advertising. Our tests indicate
that TV commercials with added interactivity provokes a significantly higher
number of clicks than online advertising does, as up to 1–4 per cent of viewers
have reacted to a TV advertising banner,” says N.N., Digita. “Our tests suggest
that the audience’s threshold to react to TV advertising is considerably lower
than it is online,” says Teppo Ahonen Director of Videoplatform Solutions of Digita.

Media contacts:

R-kioski, , harri.saalasti@r-kioski.fi, www.r-kioski.fi

Sanoma,Sales
Group Manager Ilkka Antikainen, p. +358 40 509 3593, ilkka.a.antikainen@nelonenmedia.fi, www.nelonenmedia.fi

Digita, Director, Videoplatform Solutions Teppo Ahonen, p. +358 40 563 0299, teppo.ahonen@digita.fi, www.digita.fi