Saku Sahramies appointed Director, TV Business at Digita

Published: 13.8.2026

Saku Sahramies started at Digita as Director, TV Business on 10 August 2026. He joined Digita from MTV, where he held a variety of leadership roles in advertising and particularly in its digital development. Saku brings to Digita’s TV business strong experience in the broadcasting industry, commercial development in the media sector, and customer and business driven renewal in a changing media environment.

At Digita, Saku is responsible for developing the TV business and driving the commercial development of customer relationships. His role also includes supporting Digita’s preparations for the new licence period for terrestrial television. The strong position of terrestrial television and its development to meet future needs require the best expertise in the industry as well as close cooperation with customers and partners.

“I am pleased to have the opportunity to join Digita and be part of developing the company’s TV business. Digita’s terrestrial television plays an important role for consumers, media companies and society as a whole. Digita’s TV services are of very high quality, and hybrid TV, for example, offers excellent opportunities for viewer activation and advertising solutions. I look forward to working with customers and partners,” says Saku Sahramies.

“I would like to warmly welcome Saku to Digita. Our TV business is at an important stage, and Saku’s experience in the broadcasting business, commercial development and the evolving media landscape will strongly support our goals of strengthening customer collaboration and preparing for the new licence period,” says Tom Jungell, SVP Broadcast.

Saku Sahramies

Digita/Communications