MTV and Digita have launched a new product for households receiving terrestrial TV – the terrestrial network’s pay-TV channels + the C More streaming service available easily in one package from one site
Finnish media company MTV and Digita have launched a new product for Finnish households receiving terrestrial TV: from now on, consumers can easily get the terrestrial network’s pay-TV channels and the C More streaming service at cmore.fi/antenni. The new product, available on the C More streaming service, allows viewers to watch entertainment and sports at home and on the go, using either the internet or the terrestrial TV network. The terrestrial network’s pay-TV channels are transmitted to customers’ television sets via Digita’s reliable, lag-free national terrestrial network.
Digita started its pay-TV business in early 2020 when it acquired DNA’s terrestrial pay-TV customer subscriptions. Now, a new product has been developed by Digita and the Finnish streaming service C More. In addition to familiar C More pay-TV channels such as C More Max and C More Sport 1 and 2, customers can now get more content in the same package by adding the C More streaming service to it.
“Customer-oriented services are at the heart of everything we do. Now, customers in terrestrial TV households can buy a subscription to both C More’s pay-TV channels and streaming services directly from C More. This gives them access to an extensive offering of entertainment and sports on either traditional TV or on a computer, mobile device or smart TV application via the internet. Digita produces an important component of the new product: a reliable, lag-free national terrestrial TV network to facilitate content distribution,” says MTV’s Head of Distribution Emmi Vainionpää.
“We feel that the new service package is clearer and makes more sense for the consumer now that the terrestrial network’s pay-TV channels can also be purchased directly from the content provider without having to go through a third party. We want to offer consumers an alternative way to watch and subscribe to pay-TV channels – effortlessly on one site. As home to the paid content and channels of MTV, Finland’s largest commercial television company, C More was a natural partner for the development of a new business model,” says Ossi Ilveskoski, Director of Pay TV Services at Digita.
The new product is C More Total, which offers streaming and Antenna TV and, in addition to the terrestrial TV card, includes all of C More’s most interesting and popular content: the most-watched sports, new foreign film releases, TV shows and C More’s original Finnish productions.
C More, Director, Head of Distribution, Emmi Vainionpää, tel. +358 50 408 4843, emmi.vainionpaa(at)mtv.fi
Digita Oy, Director, Pay-TV Services, Ossi Ilveskoski, tel. +358 40 540 5776, ossi.ilveskoski(at)digita.fi
C More – Hooked on drama. C More has been home to MTV’s paid content and channels since February 2017. The heart of the C More family is the streaming service for Finland, C More (cmore.fi), which offers a wealth of Finnish C More drama and comedy originals, international films and popular TV shows, all Formula 1 broadcasts and World Cup ice hockey matches live, as well as entertainment for children with either Finnish audio or subtitles. C More strives to offer high-quality content that can be watched anywhere, anytime. In addition to the streaming service, the C More family also includes C More channel packages that can be purchased through third-party operators. Further information about the varied content of the packages can be obtained from the operators.
Digita owns and operates Finland’s leading terrestrial network for nationwide TV and radio transmissions, and is the country’s largest independent owner of telecommunication masts. The company is a provider of digital software and services. Digita’s services include telecommunication masts, data centre and IoT services, and broadcasting services for the future. Digita provides services to Finland’s largest mobile phone operators, internet and media companies, infrastructure enterprises and real estate owners. Digita employs 180 experts across Finland.