Digita’s high-definition offering for terrestrial television network expands – MTV3 HD to start on 1 September 2020
In early September, the HD offering in the terrestrial television network expands as MTV3 HD starts broadcasts with a 90 per cent population coverage. MTV3 HD complements MTV’s high-definition offering in the terrestrial network, as C More’s pay-TV content is already broadcast in HD. MTV3 HD channel has previously been available through other distribution channels.
MTV and Digita deepened their long-term cooperation already earlier this summer as they launched a new product for Finnish households with terrestrial network: going forward, consumers can go to the address cmore.fi/antenni to easily place an order for the pay-TV channels in the terrestrial network and the C More streaming service.
“It’s great that we can also offer MTV3’s versatile programmes and content that Finns love with the best viewing quality – with a 90 per cent population coverage – for households and summer cottages viewing terrestrial television throughout Finland,” says Johannes Leppänen, CEO of MTV Oy.
“We are extremely pleased that MTV brings MTV3, Finland’s largest commercial TV channel, into our terrestrial network in high definition. This will further accelerate the terrestrial television network’s transition to HD,” says Vesa Tykkyläinen, CEO of Digita.
Approximately 50 per cent of households in Finland receive television programmes via terrestrial television. In addition, its coverage extends to most of the Finnish summer cottages. Of the households that use terrestrial television as their only reception method, 70 per cent currently have the capability to view HD broadcasts. Viewing high-definition broadcasts requires an Antenna Ready HD receiver, through which television viewers have access not only to the HD services but also to all Hybrid TV services available through the TV channels. The reception of channels on Digita’s terrestrial television network continues to take place with the currently functional UHF reception antennas and systems.
Digita: Pekka Mattila, VP, Broadcasting, Digita, tel. +358 40 545 1309, pekka.mattila(at)digita.fi
MTV Oy: Tea Siikonen, Head of Communications, tel. +358 40 539 5498, tea.siikonen(at)mtv.fi
Digita’s terrestrial television offers the most popular free channels, interactive television and premium pay-TV services. Digita owns and operates Finland’s leading terrestrial network for nationwide TV and radio transmissions and is the country’s largest independent owner of telecommunication masts. The company is a provider of digital infrastructure and services. Digita’s services include telecommunication masts, data centre and IoT services, and broadcasting services for the future. Digita provides services to Finland’s largest mobile phone operators, internet and media companies, infrastructure enterprises and real estate owners. Digita employs 180 industry professionals nationwide.
MTV Oy is a Finnish media company with its roots firmly in television’s early days in 1950s Finland. A small start-up has grown into a media company that broadcasts news, entertains its viewers and creates new experiences independent of time and place. MTV3, Sub and AVA are free channels popular among the nation and the mtv service (former Katsomo) offers online access to MTV’s most popular programmes and news. Paid content – movies, series, children’s programmes and sports – can be viewed with no commercial breaks through the C More streaming service and C More’s pay-TV channels. MTV is owned by Telia Company.