Published:  1.12.2020

The pilot project will broadcast Tampere Theatre’s performances of A Christmas Carol on 21 and 22 December and Jarkko Ahola’s concert at Tampere Cathedral on 22 December, made available by Rockway Oy’s Keikalla.fi service.

“The pilot project utilises Hybrid TV to offer the advantages of television to both consumers and the producers of paid content. The pilot project demonstrates how television-based distribution is possible even with small amounts of content without sacrificing the publisher’s business model. The concept will also be developed further: we strive to introduce an entirely new way of finding and consuming content to Finnish homes – one that, up till now, has only been available online,” says Juha Ourila, Business Development Manager at Digita.

“We at Rockway are very excited about this pilot project. We have been cooperating for about six months in preparation for this, and both parties believe that this has potential to be the beginning of a long and mutually beneficial collaboration. I would like to thank Digita for approaching this with an open mind and a readiness to try something genuinely new, as well as doing their part to help the whole event industry during this prolonged and difficult situation. Naturally, this is also an excellent opportunity for Finnish performers and artists,” says Niklas Lindholm, founder of the Keikalla.fi service and CEO of Rockway Oy.

“As a terminal device, television is still the best way of consuming video content. A large screen, good image and sound quality, internet connectivity, an easy-to-use interface and a sense of community with your family and friends are some of the essential strengths of television. For publishers, television offers an easy and cost-effective way of reaching a mass audience made up of all target groups,” Juha Ourila says.

How do viewers access the service?

The Keikalla.fi service can be accessed through the terrestrial television network with a smart TV that has Hybrid TV functionality and which is connected to the internet. To watch the concert, viewers must have a Keikalla.fi account and a concert ticket, which is available at Lippu.fi. Viewers can gain access to the broadcast by entering the code they get from Lippu.fi into the Keikalla.fi service, after which they can go to channel 101 on their television for further instructions.

Media contacts:

Digita Oy, Juha Ourila, tel. +358 40 552 3266, juha.ourila(a)digita.fi

Rockway Oy, Niklas Lindholm, tel. +358 50 593 1424, niklas.lindholm(a)rockway.fi

Rockway Oy, a Finnish company founded in 2007, is the founder of the Keikalla.fi service. It offers content such as music courses through its online service. Keikalla.fi is an event streaming service founded by Rockway in collaboration with Lippu.fi and musicians in March 2020. The service was launched to alleviate the loss of income musicians and production staff have suffered due to the coronavirus pandemic. So far, more than 120 events of various kinds have been streamed and more than 30,000 tickets have been bought.

Digita is a provider of digital infrastructure and services, and is Finland’s largest independent owner of telecommunication masts. The company owns and operates Finland’s leading terrestrial network for nationwide TV and radio transmissions, is a pay-TV operator on the terrestrial television network and develops broadcasting services for the future. Digita’s telecommunications services include private networks, indoor coverage solutions, management services for rooftop telecommunications installations, IoT and data centre services. The company provides services to media companies, consumers, mobile phone operators, industry, infrastructure enterprises and real estate owners. Digita employs 180 industry professionals nationwide.